A CAREER BRIDGE FROM EUROPE TO FUTURE

Learning outcomes
- The ability to apply knowledge of public relations and
communication techniques.
- The ability to identify and solve the communication
problems.
- The ability to conduct experiments, as well as to search,
analyse and interpret the data which is connected to the
public relations.
- The ability to develop new communication systems and
techniques to meet the needs of society or the
corporations and the institutions, within the realistic
constraints such as technical, economical, environmental,
social or political, ethical, health and safety and
sustainability.
- To have an understanding of professional and ethical
responsibility.
"To have the ability to engage in life-long learning.
Career Opportunities
To develop effective public relations would help the social and working relationships in a better way.
Public Relations is necessary in most of the business sectors, especially related to the marketing issues.
An essential feature of the public relations is to establish an effective communication among the different groups in society, to optimize the performance of communication systems and techniques, by using the available resources in the most efficient way.
The program is accredited by the Ministry of Education and Science of Republic of Macedonia and Turkish Higher Education Council.
Program Description
Description
Public Relations is related to maintaining the freedom of communication, the development of communication networks, and the promotion of tolerance among the different cultures and ethnic communities in the region.
The Public Relations Program seeks to provide an intellectual environment to the students with a qualified education which is necessary for analyzing, decision making and problem solving for the communication problems and development and implementation of the communication projects for the goodness and welfare of the society.
Educational aims
Graduates from the 4 years program graduation are expected to achieve;
- Establish a successful career in the different areas of
communication and public relations.
- Maintain competency in public relations for the effective
use of the communication systems and the
improvement of the communication techniques for the
development of the interrelationships among the
different classes and groups in a society.
- Grow professionally, maintain ethical conduct and
engage in life-long learning in response to the
contemporary needs of the society
Assessment of Public Relations Outcomes
Data for the assessment will be collected from surveys (graduating students, alumni, private corporations or the governmental institutions), selected courses, external mentors and peer reviews, exam scores, and student participation in research projects.



