BA 301 – International Business Management
BA 301 – International Business Management; Weekly hours: 2+1, ECTS: 6
Today’s business environment has become highly complex, dynamic and globalised. At the same time there is a paradigm shift in doing business. From Global Corporate Leaders to small business start-ups there is a rising in consciousness for more corporate responsibility. International business as a field of study and practice encompasses that public and private business activity affecting the persons or institutions of more than one national state, territory, or colony. Contents: Introduction of International Management, Theories of International Management, Political Economy, Economic Development and International Management, Culture and International Management, Strategies and Structures of the International Business, The Competitive Global Business Environment, International Business Management Strategy, Guidelines for Global Business and Legal Aspects, Business Control Strategy.