BAF 306 – Marketing in Banking

BAF 306 – Marketing in Banking; Weekly hours: 2+1, ECTS: 6
By studying this course students will be introduced to the specifics of marketing activities in the field of banking: the specifics in the segmentation of the market for banking products and services, the promotion, planning and valuation of banking products, as well as with the regulation of which The users of banking products and services are protected. The course covers the topics of: Banking specifics, Decision makers by banking service users, Financial / banking products and services categories (deposit and credit products, insurance products, transaction and advisory services), valuation, Promotion and availability of banking products and services, introduction of new banking products and services, segmentation of the market for banking products and services, measurement of the satisfaction of the users of the banking products and services, protection of consumers banking services.