C – GD 302– Design of Advertising Materials I

C – GD 302– Design of Advertising Materials I; Weekly hours: 2+1, ECTS: 5,
The aim of this course is to introduce the students with advertising materials, their division, and their characteristics. Special accent is placed on the design of advertising materials (flyers, brochures, and catalogs). The course contains the following topics: Introduction to advertising material, meaning, categories, disciplines and professions, history, the design of advertising materials, creating flyers, creating brochures, creating catalogs.