The Public Relations MA program was created to enable students to acquire advanced theoretical and practical knowledge and skills, in the field of public relations and communication in general. Our МА program gives you a framework for planning public relations programs, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR.

This program also places PR within global political, social, economic, and cultural debates. Drawing on social and cultural theory, it considers the relationship between the media, its audiences, and wider society, including the rise of celebrity culture, promotion, consumption, and the role of PR within a consumer-led society.

As PR is also an organizational function that manages reputation, students will learn how to recognize and manage the reputational threats, challenges, and opportunities that organizations face in the 21st century, and learn the ways in which organizational identity (culture, values, and behaviors of organizations) is aligned with organizational image.

In addition to understanding the core theories in the field with a focus on the nature of persuasion, influence, and opinion that are at the heart of the PR process, the wider cultural and societal landscape in which public relations operates will also be considered, by touching on areas such as celebrity influencers, power and the impact of globalization Students then get the opportunity to put some of their learning into practice through generating a PR plan as part of their assessment.

Along with the specialist research methods sessions, students will develop critical thinking and analytical skills in preparation for writing a final dissertation on a PR topic of their choice.