EF – GD 413– Packaging Design

EF – GD 413– Packaging Design; Weekly hours: 0+2, ECTS: 4,
During this course, the students will learn basic elements of packaging design and design process for construction and design product packages for the industry from concept to shelf. The course contains the following topics: History of packaging, defining package design, target market, elements of package design, package design pipeline (Pre-design, Beginning the Assignment, Observation, Immersion, and Discovery, Design Strategy Design Development, design refinement, Design Finalization and  Preproduction, Retail  Reality, Key Points about  the  Design
Process).