EF – IER 303– Marketing Research

EF – IER 303– Marketing Research; Weekly hours: 2+0, ECTS: 4, This course focuses on introducing students to the basics of market research, defining the research problem, and how to provide appropriate access. Acquiring knowledge and skills for independent conducting marketing research project, learning about the different stages of the marketing research, understanding of qualitative … Continue reading EF – IER 303– Marketing Research