Darko Buldioski, the Founder and CEO of newmedia.mk & Program Director of AllWeb.mk, delivered a guest lecture to the students of the Faculty of Communications, at IBU on Tuesday, 17 December 2019, on the topic ““How to survive the Internet, on the Internet”. In the first part of the lecture, Darko took the students through the professional development of his career in digital marketing and communications. He shared his early beginnings from blogging, to his leading role in today’s trends and activities in social media world. He also shared the most important aspects that the students should keep in mind in order to stay relevant, updated and attractive in the field of digital communications. During the second, discussion part of the lecture, students raised many interesting questions taking the opportunity to talk to Darko on topics such as the future of upcoming social media services like TikTok, and the future of Instagram.