IER 202 – Principles of Marketing

IER 202 – Principles of Marketing; Weekly hours: 2+1, ECTS: 4 This course provides an overview of marketing and focuses on how to formulate external and internal marketing strategies and tactics to achieve marketing objectives. Particular attention is paid to marketing approaches and techniques that can be applied to mission-driven organizations. The intent of the … Continue reading IER 202 – Principles of Marketing