MAN 212 – Entrepreneurship

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MAN 212 – Entrepreneurship; Weekly hours: 2+1, ECTS: 5
There has never been a more invigorating and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. This course aims to show how to take advantage with entrepreneurship and to introduce the students to the process of entrepreneurial success and shows them how to be effective every step of the way. Introduction to Entrepreneurship Recognizing Opportunities and Generating Ideas Feasibility Analysis; Writing a Business Plan Industry and Competitor Analysis Developing an Effective Business Model Preparing the Proper Ethical and Legal Foundation Assessing a New Venture‟s Financial Strength and Viability Building a New Venture Team Getting Financing or Funding Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth