MAN 302 – Strategic Management
MAN 302 – Strategic Management; Weekly hours: 2+1, ECTS: 6
Strategic Management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization’s mission, vision and objectives; developing policies and plans in terms of projects and programs which are designed to achieve these objectives; and then allocating resources to implement the policies and plans, projects and programs. Objectives of this course is to give the students how strategic management will help to the managers in business administration; how the application of management increases productivity, efficiency, effectiveness and profitability of the institutions. The course includes the following topics: Introduction to Strategic Management, A review of Theory and Practice of Strategic Management, Analyzing the Strategic Environment, Analyzing Resources and Capabilities, Strategy Dynamics, Developing Purpose of the Organization, Organizational benefits from Innovative Purposes, Developing Business Strategy Options, Developing Strategy Options for Multiproduct Corporations, Choosing Among Strategy Options, Finding the Best Strategic Route Forward, Developing the Optimal Organization Structure, Developing Customer-driven Strategy, Managing Strategic Change.