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PR 301 – Public Relations

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PR 301 – Public Relations: Strategy and Tactics; Weekly hours: 2+1, ECTS: 6
The main goal of this course is to provide the students with the knowledge and the ability to make an analysis of the public relations. It develops student’s skills for successful planning, organizing and realizing of public relations within contemporary organizations. It introduces students with the abilities to use public relation tools in the area of impression management, public presentation, intergroup and corporative communication. Defining Public Relations; The Evolution of Public Relations; Qualitative and Quantitative PR research; Program Planning in PR; PR Communication; PR Evaluation; PR and Public Opinion; PR strategies for Conflict Management; PR on Radio and TV; PR strategies and tools online