PR 302 – Public Relation Campaigns
PR 302 – Public Relation Campaigns; Weekly hours: 2+2, ECTS: 6
The course aims to give students knowledge how to organize well-planned public relations campaigns. They will encounter and practice the main topics covered in this course such as public relations research, systematic approaches to planning, preparing a communication plan, creating a communication proposals/messages, implementation and realization of campaigns within different campaign settings and evaluation of their effectiveness. Introduction to the PR campaigns; Defining Campaigns; Starting the planning process; Campaign Research and Development; Communication theory and setting aims and objectives; Knowing the public and messages; Campaign Planning: Strategies and Tactics; Campaign communications and propositions; Campaign Execution; Working with media; Campaigning in the Old Media vs. New Media and evaluation and review of PR campaigns.