PR 303 – Political Communication

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PR 303 – Political Communication; Weekly hours: 2+1, ECTS: 6
This subject aims to make the students familiar with the basic concepts in political communication. Particular attention will be paid to the methods and the techniques that are used in practice, their characteristics and effects. The curriculum is comprised of the following contents: Introduction to political communication; Strategy of political communication; Tactics of political communication; Political marketing; Political advertising; Image building in politics; Branding in politics; Spin of information; The pseudo-events in politics; Press conferences in politics; Debates in politics