PR 313 – Mass Media

PR 313 – Mass Media; Weekly hours: 2+1, ECTS: 5
The main goal of this course is to provide the students with a broad overview of the various theories, perspectives and historical development of mass media within a globalized society. This course will examine the media impact on the person itself and the society in a whole. The students will be familiarized with most important and influential traditional and new mass media such as newspaper, radio, television, internet and their derivates such as advertising and public relations that are the inseparable part of the media today. The course will Identify discuss and help students to and recognize different types of media and their development; recognize its influence on the everyday life, examine the mass media influence on communication and leisure time, and understand the specifics of the traditional and contemporary media, understand the media as a business and entertainment feature as well as define convergence and discuss its effects on media use. The course also covers the basics of the ethical issues in the media business and develops student skills for media evaluation and research.