PR 403 – Propaganda and Persuasion

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PR 403 – Propaganda and Persuasion; Weekly hours: 2+1, ECTS: 5
The aim of this course is to develop an understanding of propaganda and persuasion theory in order to ethically and effectively evaluate communicative practices related to influencing attitudes, beliefs, opinions, and actions. The course emphasizes critical evaluation of persuasive messages and campaigns. It will provide students with in-depth overview of the persuasive communication and its everyday presence, law, industry structure, organizational structure, occupational careers, and market. The course will cover following topics: theories of propaganda and persuasion, function and consequences of propaganda and persuasion, interpersonal persuasion and cognitive dissonance theory, audiences and attitudes, visual persuasion, media and persuasion, the culture of persuasion, persuasion in advertising and propaganda and persuasion in politics.