PR 404 – Text Writing in Public Relations

PR 404 – Text Writing in Public Relations; Weekly hours: 1+2, ECTS: 6
This course will provide students with various models and practices that are necessary for becoming an efficient PR writer.  It will help them to develop their writing skills and to use it effectively for realizing the PR strategy within media and organizational setting. Principles of effective writing, writing for public relations, writing for print media, writing press releases and broadcast video news releases, writing for online media and creation of multimedia PR campaigns will be accentuated. The course will also address topics such as writing brochures and fliers and direct mail PR campaigns and public relations advertising