PR 406 – Crisis Communication in Public Relations
PR 406 – Crisis Communication in Public Relations; Weekly hours: 2+1, ECTS: 4
This course aims to provide the students an introduction to the theories and practices of management of crisis in public relations. By mastering the contents of this course, the students will develop skills for successful public communication in conditions of crisis. Contents: Introduction to public relations in conditions of crises and conflicts; Communication in conditions of risk; Communication in conditions of crisis; Communication in conditions of conflict; Public relations in conditions of crisis in specific social contexts; Public relations in conditions of conflict in specific social contexts; Communication in conditions of crisis in public relations and journalism; Public relations and conflicts; Public relations and military propaganda; Public relations and military conflicts; Case studies about public relations and military conflicts; Ethical instructions about public relations in conditions of crises and conflicts.