PR 413 – Visual Communication and Culture
PR 413 – Visual Communication and Culture; Weekly hours: 2+0, ECTS: 4
This course aims to introduce the new interdisciplinary fields of research: visual culture and visual communication and the relation between them. Besides looking at the methodology and terminology from different fields the course will offer a reflection on how visual culture and communication depend on the historical, political and cultural context. Introduction to visual communication and culture, key concepts, and definitions, analysis of different regimes of representation, analysis of cultural products and recognition and understanding of the rules of visual communication with an accent on the semiotics of visual.