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STUDENTS OF COMMUNICATIONS VISITED THE PR AGENCY 'IMAGE PR'

A group of Public Relations students (FCOM), accompanied by their professors visited ImagePR, the first independent, specialized agency for public relations in Macedonia, on Thursday, 19 April 2018. They were welcomed by one of the founders and Director of the Agency, Ms.Angelka Peeva Laurencic, and by Mr.Goce Pacemski, responsible for strategic communications. During the visit, students had an opportunity to learn about the history of theImagePR and their pioneering work in the field of PR, and were informed about the many projects the Agency has successfully carried out.
Students were given closer insight, and have learned more, about using a model of integrated communications in practice, a model that incorporates the strategic and effective relations with the public into marketing communications. The presentation was met by great interest from the students and was followed by many questions, turning into an informed discussion about measuring the success of PR campaigns, choosing clients and crisis management, among other topics.